ddd Sustainability Spotlights - Stepping Up Together

The most effective way to stay well is to inspire and empower people to make positive lifestyle changes and reap lifelong benefits. Kerry Properties launched Step Challenge in Hong Kong in 2018 and on the Mainland in 2020 to encourage employees to make exercise a habit while contributing to the community.

To encourage our employees to develop the habit of regular exercise, we relaunched the Step Challenge in the Mainland in 2020. This time, we have extended the challenge to 66 days, which studies show is the amount of time it takes to form a habit.

The momentum continues in our 2021 edition. In Hong Kong, the Step Challenge was held for 6 weeks between June and July. More than 500 employees participated, with a total walking distance equivalent to 3.5 times around the world. Based on steps accumulated, the company made donations to the 66 charities chosen by our staff.

Maintaining a habit of regular exercise may not always be easy. However, as our colleagues reflected, knowing that their efforts could share love and help others inspired them to keep going. Furthermore, launching the challenge in multiple cities magnified its impact and charitable outcomes.